Allow users to type information how they want, and you accept it and transform it into a format that fits with your dataįor option 2 above, you can either transform the data ‘in real time’ as the user is typing, or change the data at the point of submission.Inform users of what format to type their card number in and restrict their inputs.You have two choices in how to deal with this As four sets of four numbers separated by spaces.As four sets of four numbers separated by dashes.What format should data be provided in? Accepting user inputs and reducing errors What does a padlock symbol mean? My pin number? A password? Icons can be ambiguous and unhelpful - side with clarity, and have labels be always visible, and as descriptive and clear as possible. Often these symbols appear before entering the information itself, at the point where a customer initially selects what type of payment they are choosing (for example if you offer the option to pay via Paypal, credit, or Klarna): Ideally your website accept all common card types, but those with more unusual cards may seek reassurance that their card is accepted - for example, those with Amex or Discover cards may have experienced real life situation where their card have not been accepted, so will look for a logo or image to reassure them it is accepted online. For a smooth checkout experience, it should be a priority to reduce this.įor more advice on how to improve form conversion, check out Zuko's Big Guide to Form Optimization and Analytics. This is a fairly significant number of people who do not enter their information correctly on the first attempt. We can also see that for abandoned sessions in this form, users return to the Credit Card field at least twice - that trying to enter credit card information three times (2 field returns means a user interacted once, then came back twice, making 3 in total).Īcross a sample of Zuko clients, we saw that between 40 and 50% of users return to credit card fields at least once. We can see that over 40% of users who interact with either version of this card field have to return to it at least once.
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January 2023
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